The long-awaited East Hollywood Target has finally opened and just in time for holiday shopping. But, as convenient as it may be, it’s more important than ever to spend your money at small businesses as you shop for gifts. 

With little coronavirus relief money from the government to go around, many of these mom and pop shops are at risk of closing. Target might have everything you need in one place, but these local retail stores are what gives a community character. So before you make your gift list, consider supporting some of these East Hollywood area small business retailers. 

1. Spitfire Girl

1939-1/2 Hillhurst Ave. 

No matter your budget, you can knock out most of your holiday shopping at Spitfire Girl which has something for everyone in a variety of price ranges. Choose from fine fragrances, candles, housewares, and accessories for men, women, and kids. Visit them at their location, or you can shop online. 

2. Soap Plant + Wacko

4633 Hollywood Blvd. 

For the unique or eccentric people in your life who are hard to shop for, check out Soap Plant + Wacko in person or online for a one-of-a-kind gift. They’ve got toys, novelties, clothing, taxidermy, posters, and more. 

3. Vinovore

616 N Hoover St.

This wine and goods shop is the perfect place to grab a last-minute gift. Pick out a few things from Vinovore's website and at checkout, write a note that you’d like it all in one of their “Beast Boxes.” With its chic presentation, you can pick it up and drive it straight over to the recipient, no wrapping required!

4. Skylight Books

1818 N Vermont Ave.

Sure, on Amazon you can buy a book for $15 or less and have it shipped straight to your door, but you’re hurting neighborhood book stores in the process. For the voracious reader in your life, pick them up a gift at Skylight Books and help keep this east side institution in business. 

5. La La Ling

1810 N Vermont Ave.

After hitting up Skylight, walk a few doors down to La La Ling and find something for the little ones. Peruse the toys, clothes, and accessories for babies and kids in person or shop online if you can’t leave the house while they’re in Zoom school.

6. Dustmuffin

3204 W. Sunset Blvd. 

If you’re shopping for someone with great taste, check out Dustmuffin and their inventory of art, furniture, antiques, jewelry, and more. You can find something classy and unique at every price point.

Are you thinking of moving to East Hollywood? Email us or gives us a call at (323) 412-9060 and we can get to work looking for your new home.

Posted by Ben Nicolas on


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