:: The Difference ::


Here are a few reasons we feel IET Real Estate is different than our competition...


One of the most important skillsets for a Real Estate Sales Professional is Marketing Proficiency.  A lot of Realtors claim they are in the "Vice President's Club" or they are "Copper Level Producers" or some of the really good ones are the "#1 Area Experts" and have easy to remember catch phrases that rhyme like:  "I'm Ben, the #1 local area Real Estate Hen, when you want to sell your Den, come down to my office with a pen". 

As we all know an enormous amount of marketing and promotion in all industries has moved online. 

  • Have you seen 95% of the websites Real Estate Agents have these days? 
  • Does that seem like the final product of the type of "Marketing Genius" your agent claims to be? 
  • Is that the level of marketing expertise you want handling a transaction worth hundreds of thousands of dollars? 
  • How does the agent market themselves and their company to you? do they have any sort of web visibility when you google them?  If they can't market themselves how will they market your home?
  • If an agent is doing a terrific job of marketing themselves, what makes you think they are saving all their real marketing superpowers for your property? 

The answer is most agents don't have any sort of significant marketing savy, they allow a herd mentality, lack of imagination and budgetary constraint to dictate their marketing agenda. 

At IET Real Estate this is not the case.  We research and intelligently implement effective, efficient and compelling technologies that will directly benefit the marketing efforts for your property.  In addition to the traditional offline marketing methods that we've found most effective, we work hard to find outstanding vendors in important niche fields such as Local and Regional Search Engine Optimization (Local SEO), Social Media Marketing and Database Marketing.  We do this so that when we market and advertise your property online it gets seen by buyers in targeted demographics with higher likelihoods of converting into qualified buyers.  Good marketing is about making your product stand out in a way that it catches the attention of a qualified buyer, we understand that.

Work Ethic::

Our agents are not recruited by being told they will get rich quick without ever having to do anything.  Our team members understand that nothing worth having is ever achieved without hard work.


Being accessible via phone and e-mail for our clients is something we take pride in.  If at any time you are having difficulty with this, please contact us here for an immediate resolution.  You can also contact the Broker of the Company direct via cell phone anytime at 310-874-1278.

Commitment to Excellence::

No, this has nothing to do with being part of "Raider Nation".  Excellence in terms of original, unique, thought-provoking information and direct access to actionable content for buyers and sellers of Greater Los Angeles Area Real Estate.  We begin this commitment by doing our best to make sure this website is not cluttered with cut and paste, overly general, useless template material plagiarized from other websites.  Our goal with ietrealestate.com is to strive to consistently provide informative and educational content that helps potential Los Angeles Real Estate buyers and sellers.


Sign up for email updates