The long-awaited East Hollywood Target has finally opened and just in time for holiday shopping. But, as convenient as it may be, it’s more important than ever to spend your money at small businesses as you shop for gifts. 

With little coronavirus relief money from the government to go around, many of these mom and pop shops are at risk of closing. Target might have everything you need in one place, but these local retail stores are what gives a community character. So before you make your gift list, consider supporting some of these East Hollywood area small business retailers. 

1. Spitfire Girl

1939-1/2 Hillhurst Ave. 

No matter your budget, you can knock out most of your holiday shopping at Spitfire Girl which has something for…

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On November 2nd, everybody knew that as it always does, California would vote Blue––what wasn't certain was how they'd decide on several propositions that were on the 2020 ballot. Props 15 & 21 were two issues that would have a major effect on the real estate industry in Los Angeles. What was the outcome and how will that affect you? Read on to find out.

Prop 15: NO

What is Prop 15? To put it simply, a "yes" on Prop 15 would loosen commercial and industrial property tax limits.

In 1978, Proposition 13 was passed which stipulated that commercial properties pay taxes on the value of a space when it was first purchased. It limits the tax rate to 1% of that value amount, and the assessed value cannot increase more than 2% each year.

As you can…

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